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Showing posts from September, 2018

ITV : X Factor case study

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ITV Launched 1955, oldest commercial network in UK Established in 1932 to provide competition to the BBC Commercial Television  Commercial stations have an aim of providing popular shows which attract a large audience; resulting in higher prices when adverts are being sold. All commercial terrestrial stations are funded by advertising Case study: X Factor Textual analysis Cinematography (shots, angles, movement): Close ups of singer and judges highlights importance  Close ups of audience to emphasis their reaction Long shots of her outfit links in with fashion conscious of target audience (uses and gratifications theory) Tracking shots  Editing: Transitions; fades- show passing of time. Pace; Introduction(longer shots, tells story), talking to camera, audition (fastest pace, lots of cute and short duration of shots) Mise-en scene Colour palette - dark, blues, purples. Dark from the singers perspective, emphasises emot...

Textual analysis

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Unit 1: Textual Analysis Textual analysis is the close analysis of media texts in order to interpret the meaning(s) created by a director. To help analyse media texts, we can split it up into 4 microelements: Cinematography, Sound, Mise-en-scene & Editing. Task 1 Your task is to define/write examples of the following key terms Task 2 You will watch a clip of The Avengers Age Of Ultron and textually  analyse the first 3 minutes, using as many key terms as possible.  Remember to consider the connotations – WHY have these decisions been made, what are the associations? Scene 1 The scene opens with the camera using a tilt movement to focus on a glowing blue stone. The colour blue has associations with cold, bitter weather, therefore the audience is put on edge immediately. A 'close up' shot type is used here, emphasising the object is of importance.  2 The camera then pans, showing a close up profile of two cha...

Media institution ownership (BBC)

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Timeshifting - recording of a programme for it to be rebroadcasted by its parent channel at a later time (after the live broadcast). E.g. ITV and ITV+1  Public service broadcasting (PSB) Programmes are made for the public meaning there are no advertisements  Usually transmits programmes aimed at improving society by informing viewers PSBs also aim to entertain their viewers BBC remit (the responsibility of a programme) - To enrich people's lives with programmes and services that inform, educate and entertain . 'To reflect the UK, its culture and values to the world' . Funding 75% of the BBC's funding comes from the license fee A TV license costs  £147 per year for a coloured license  The remaining income (25%) comes from commercial  activities such as worldwide sales of its programmes publications such as Radio Times, Good Food etc  Structure of the BBC The BBC is a cross-media organisation (not just TV) It is vert...