Advertising and marketing

Advertising and marketing 

Advertising: 'Payments from brands in return for the placement of promotional material on pages or during production- could be in the form of commercial breaks, or via product placement'. Two main ways to advertise:

Traditional advertising

• Radio
• TV
• Print e.g. poster, newspapers, magazines, billboards, leaflets/ flyers
• Product placement

Digital advertising

• Text messages 
• Social media 
• Product placement
• Email
• Websites
• Video
• Search engine marketing (SEM) - companies bid on key search engine words to get to the top of searches (e.g. searching for fast-food and mcdonalds being the first result) 

Above-the-line advertising 

• Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print and the internet.

Below-the-line advertising

• The distribution of pamphlets, stickers, promotions etc at the point of sale. Could also be roadside banners and billboards

My media consumption

Social media

• Instagram - Free, accessed through app on phone 
• Facebook - Free, accessed through website on laptop and app on phone 
• Snapchat - Free, accessed through app on phone
• WhatsApp - Free, accessed through app on phone

Film/ television

• Netflix - Subscription fee per month, accessed through laptop, TV, app on phone, via bluetooth
• Amazon Prime - Subscription fee per month, accessed through laptop, TV, app on phone, via bluetooth
• Youtube - Free, accessed through website on laptop
• CBBC IPlayer/ ITV Hub - Free to use but have to sign up, accessible through app on phone and website on laptop

Music

• Spotify - Subscription fee per month, accessed through app on phone and download on laptop
• Youtube - Free, accessed through the website on laptop
• Radio stations (Absolute Radio and BBC Radio 2) - Free, listened to via car radio