Film advertising

• Traditional : Radio, TV, Magazines, newspapers 
• Digital : social media, video ads, email, texts, product placement 
• Above the line advertising : Where mass media is used to promote brands to target consumers. These include conventional media such as television and radio advertising, print and the internet.
• Below the line advertising : promotion via leaflets, pamphlets, stickers, roadside banners and billboards
• Black box : device that supplies us with all of our informational and media requirements (e.g. a smartphone)
• Downloading : copying data from out computer system to another to watch at a later time  
• Streaming : media is sent in continuous stream and can be viewed instantly without being downloaded 

Frozen 

• Released November 2013
• Estimated budget of $150,000,000
• Grossed $1,276,480,000 worldwide 
• Digital advertising via Disney youtube channel with 3.5 mil subscribers

Marketing and distribution through digital advertising on the 'Frozen' website 

• Section dedicated to 'Frozen' merchandise such as costumes and toys.
• Games section with online games as well as links to download apps 
• Print off activities (e.g. crafts, recipes, mazes, colouring)
• Blogs and quizzes 
• Link to purchase books, short films and singalongs
• Gallery of images 
• Lyric sheets and downloadable karaoke 
• Synergy with Disney theme parks, cruise and hotels  
• Promotes the voice actors from the film 
• Synergy with youtube 
• Accessible in 25 different languages 
• Clips of film to stream 
• Cross promotion of other films 
• Disney emojis 
• Marketing though colour scheme, logo, fonts, Disney branding and automatic playlist 

Social media accounts (digital advertising)

Instagram account has 348k followers and follows only 13 accounts, all of which link to Disney (e.g. Disneyland, Pixar animation, Disney studios, Walt Disney animation). They post content such as movie clips, Pictures of the characters, broadway production etc

Traditional advertising 

• Frozen was marketed to children (rather than parents).
• All viewers (both adults and children) loved the film and were surprised by the quality of the film
• Characters were targeted and lured younger kids in
• Quality applied to both adults and teenagers  
• Disney advertised the film as less adult friendly than it actually was -'False under-sell'
• Feminist princess gets parents talking
• Word of mouth allowed audiences to discover the films quality for themselves, disregarding the targeting at young children 
• Initial marketing focused on Olaf in the print campaign rather than the central characters, such as Elsa and Anna seemingly more peripheral 
• DVD cover, released after the film was better established, features the main characters more prominently 

The World's End 

• Released July 2013 
• Budget of $20 million 
• Grossed $46.1 million worldwide

Traditional advertising:

Billboard

Billboard cross-promotes Shaun of the dead and Hot fuzz, giving a grounding for the type of film it is. The billboard also contains the names of lead actors within the film. Ominous characters in the background give an insight into the plot. Main characters in foreground shows the actors and their relationship/ personality in within the film.

Posters

Different posters each focus on one of the lead characters along with giving them a title (e.g. 'The lion heart, The trusty servant') and naming the actor. Despite having different characters on each poster they are clearly all part of the same film due to branding such as colour scheme, fonts, layout, costumes, half of the characters are also holding a drink - relating to the plot. The posters show that it is an action movie due to fire and rubble behind them as well as dirty faces and clothes.

Main poster

Main poster shows all the main characters as well as a tagline which gives an insight into the plot. Colour scheme of other posters and billboards aline - creating a brand. Cross promotion of other films at the top of the poster show it is part of a trilogy.









Opening sequence gives a sense of nostalgia - appealing to an older audience. Within 10 seconds it is displayed that the film is from the creators of Hot Fuzz and Shaun of the Dead, therefore cross promoting and showing it is part of the trilogy. Music changes from calm to upbeat then intense giving a sense of the plot. There is a large focus on action towards the second half of the trailer. The lead character is shown in almost every scene - portraying his importance. The trailer has had 3,733,024 views since its release in May 2013

Trailer 

Digital advertising 

The World's End are not particularly active on social media - only having a Twitter (1,744 followers) and Facebook (over 250,000 likes).

The Facebook page being the most active, contains content such as video clips, images, links to buy the film and facts about the production.

Street Dance 3D

• Released 21 May 2010.
• Worldwide budget was £3.5 million and box office budget (cinema profit) was £11 million.
• The film was only number 1 for one week in the UK, made £2,272938 in box office and was the highest grossing UK production in 2010.
• DVD and Blu-ray was released 27 September in the UK - 2 discs one 2D and one 3D.

Traditional Advertising

• 3 main characters on the front cover of all the posters in main focus showing which characters are going to be the most important during the film.
• Every poster is similar but slightly different -they all have the main characters in the same position at the top but the background dancers are slightly different.
• Colour scheme and the way every character is highlighted with lights shows to the audience that this film is all about performing.
• There was also a bus poster made for France which is not much different from the Uk one just the colours at the bottom are slightly brighter showing that they tried to appeal to a french audience, wanted the film to go worldwide.

Digital Advertising

• First 11 seconds of the teaser trailer the main female character which the film is mainly based on is introduced and then straight after the main male character is introduced.
• The teaser trailer show off all the famous people that are in the film even though they don't have a big part to try and draw the target audience in such as Diversity and George Sampson.
• The whole of the trailer is just dance really enforcing the main theme of the film.
• The whole film is available to buy on You tube for £3.49, however on Vertigo and BBC's youtube channel you can find small clips from the film.

• The music is all well known artist like Tinie Tempah, Ndubz and Chipmunk which really appeal to the target audience catching their attention.
• Street Dance 3D has its own Facebook page which has 540K likes on it and Instagram don't have their own page but they use hashtags which 231 people have used, however these are the only form of social media that they use to advertise the film.

There is not much traditional advertising as it is all mainly digital this is because they are trying to appeal to their target audience. The target audience for Street Dance 3D is young children/teenagers therefore meaning they spend most of their time online so digital advertising is the best way to catch their attention, especially on social media.