Film audiences

Frozen 

• Budget of $150,000,000
• Gross of $400,738,009 in USA
• Worldwide gross of $1,276,480,335 
• PG due to adult humour, frightening or intense threat, drug and alcohol references.
• 81% of audience upon opening weekend were families 
• Animated and young adult films offer a simple, pure form of escapism for millennials at a time of political and financial unrest. There is no moral ambiguity or uncertain endings in movies.

Street Dance 3D 

• Budget of £3,500,000
• £2,493,948 made on opening weekend in UK
• PG 

World's End 

• Budget of $20,000,000
• $26,004,851 made on opening weekend in USA
• Worldwide gross of $46,089,287
• Rated 15 due to sex references, strong language, fantasy violence

Blamer and Katz - Uses and Gratifications 

An audience wants to:

• Be informed or educated
• Identity with characters of the situation in the media environment 
• Simple entertainment 
• Enhance social interaction 
• Escape from stresses of daily life 

Frozen has a mainstream target demographic of families however the film does also appeal to a secondary audience of millennials. Frozen is particularly appealing to young girls due to female the protagonists. Parents were also drawn in as, unlike most films, it shows a strong female lead and a focus on the bond between sisters rather than a prince/ or romantic interest.

Classifications 

Decided by the BBFC, all films require a classification to be granted cinema or DVD release. There are strict requirements for each classification.
Ratings:

• U - suitable for all
• PG - parental guidance 
• 12A - cinema releases suitable for 12 years and over 
• 12 - video releases suitable for 12 years and over
• 15 - suitable for 15 years and over
• 18 - suitable only for adults
• R18 - adult work for licensed premises only