Kerrang! Advertising
Potential advertising methods
- Social media; instagram, snapchat, facebook, twitter
- Billboards
- Flyers
- Television
- Sponsorship; festivals
- Radio
- Word of mouth
Traditional advertising
- TV ad 2002
- Print advertising for Kerrang! tour
- K! tour is advertised in the magazine its self, cross-media promotion/synergy
Digital adverting
Youtube channel
- 67,000 subscribers
- Links to website
- Links to social media
- Links to magazine website for subscriptions
- Includes interviews and links to K! Pit
Social media
- Facebook - Links to sponsored websites, encourages people to be prosumers through sharing content, events calendar; events are promoted based on friend's interests (below-the-line personalised advertising)
- Twitter - Hyperlink to Newsstand website to purchase magazine, hyperlink to kerrang! website, pinned tweet of current issue.
- Instagram - Users can comment, like and share questions posed by magazine, be a prosumer through messaging, sharing and commenting, link to purchase magazine, contemporary 'news' story linked to I'm A Celebrity; expanding on the potential readership.
How can online technologies be used to enhance traditional adverting methods?
'Frozen' (2013) used social media such as Instagram to post adverts and images of characters in order to reach a wider audience, this enhances the traditional advertising method of billboards as posts can be shared to others.
'Frozen' (2013) used social media such as Instagram to post adverts and images of characters in order to reach a wider audience, this enhances the traditional advertising method of billboards as posts can be shared to others.
'The World's End' (2013) used Facebook to enhance the traditional advertising method of TV adverts. By using Facebook, viewers could become prosumers through liking, commenting and sharing the post. Therefore leading to wider audience.
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