Kerrang! Readership

Market possibilities: The way in which institutions believe that their brand or product can expand into another medium as a cross-media product or spin-off.

Gap in the market: The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is a need for a new product of brand.

Circulation: The number of people who purchase print product.

Demographics

• Target age of 15-24, giving a mean age of 19.5 years old 
• 59% male audience, leaving 41% being female
• Targets the C2, D and E NRS social grades. As this audience have a lower disposable income, they may be less likely to purchase a magazine.
• Kerrang! retails at £2.30

How can the uses and gratifications theory be applied to Kerrang! magazine?
Individuals may consumer Kerrang! as a source of information. This would be as the magazine contains content on relevant events such as concerts. Readers may also use the magazine to satisfy curiosity and general interest in a subject.