Kerrang! Textual analysis

How have production techniques been used to create meaning? (12)
In the issue of 'Kerrang!' magazine focusing on the band "My Chemical Romance', production techniques such as use of camera have been used to create meaning. One way in which this is done is in the main image of the band's lead singer, Gerard Way. A close-up shot type is used here. This type of shot creates an intense atmosphere, linking to the rock genre in which the magazine concentrates on. The camera also uses an eye-level angle. This angle creates an invasive and intimate atmosphere due to the proximity to the singer. The use of camera angle allows the readers to gain a feeling of closeness and connection to the band's lead. This feeling links into the Uses and Gratification's theory (Bumler and Katz) of why audiences consume media. In this case, it would be for entertainment e.g. escapism.
The production technique of mise-en-scene is also used to create meaning. This can be seen through the use of costume of the singer within the main image. The costume of a black leather jacket conforms to the stereotypical image of a rock fan; Kerrang!'s target audience.