Poppy Gordon Unit 1 Prep

Call of Duty  Ownership  Published and owned by Activision  Franchising  Activision also franchises the Call Of Duty brand to a number of different companies. Merchandise includes action figures, comic books and card games. Marketing and distribution  Focus on billboards rather than digital platforms  Billboards make fans feel more physically connected and involved in the ground with the CoD community, in relation to the game being set in WW2 Global marketing plans  Unique codes on 5 different billboards around the world allowing for exclusive content to be unlocked online Above-the-line advertising of billboards, trailers  Website with option to buy new Black Ops game with trailer embedded and drop-down menu for different incarnations of the game. 'Community' second on website, allowing users to discus games on forums; links in to uses and gratifications theory.  Combination of traditional-digital advertising, QR cod...

Heart FM  Different platforms  - AM, amplitude modulation - FM, frequency modulation - DAB, digital audio broadcasting available via a DAB radio - Dedicated station's website Ownership  Heart is a radio network of 22 stations owned by Global Advertising  Above-the-line traditional advertising - electronic billboards, billboards, TV ad  Website  How is sponsorship used? 'Dreams' book club, monthly recommended reads. Advert remains as the background of the website. Cross media promotion. How can listeners access the station? List of ways to listen on website, including; app, online and DAB and FM radio What aspects of the website appeal to the target audience? Section on parenting appeals to target audience Textual analysis  Jingles - short slogans verse or tune designed to be easily remembered.  Mainstream pop music, upbeat, uptempo, major key - appeals to target audience of 25-44 year olds Mode of a...