Radio: Heart FM

Heart FM 

Different platforms 

- AM, amplitude modulation
- FM, frequency modulation
- DAB, digital audio broadcasting available via a DAB radio
- Dedicated station's website

Ownership 

Heart is a radio network of 22 stations owned by Global

Advertising 

Above-the-line traditional advertising - electronic billboards, billboards, TV ad 

• Website 

How is sponsorship used?

'Dreams' book club, monthly recommended reads. Advert remains as the background of the website. Cross media promotion.

How can listeners access the station?

List of ways to listen on website, including; app, online and DAB and FM radio

What aspects of the website appeal to the target audience?

Section on parenting appeals to target audience

Textual analysis 

• Jingles - short slogans verse or tune designed to be easily remembered. 

Mainstream pop music, upbeat, uptempo, major key - appeals to target audience of 25-44 year olds

• Mode of address - way in which a media product speaks to, or attracts, an audience.
• Sound motif - sound effect or combination of sound effects associated with a particular setting, situation, character or idea
• Ident -  short piece of audio or audio-visual content produced by a radio or television stations to identify themselves on air.

RAJAR and audiences 

• Radio Joint Audience Research 

Body in charge of measuring audiences in the UK. It is jointly owned by the BBC and Radiocentre on behalf of the commercial centre 

- In the past 7 years (since 2011), the consumption of radio via a digital platform has increased by 22.4%. This could be due to the increased accessibility of digital listening from technology. For example, the development of smart phones and tablets allows individuals to listen to the radio wherever they are.

Regulation

• OFCOM (office of communications) regulate radio