Poppy Gordon Unit 1 Prep

Frozen  Budget of $150,000,000 Gross of $400,738,009 in USA Worldwide gross of $1,276,480,335  PG due to adult humour, frightening or intense threat, drug and alcohol references. 81% of audience upon opening weekend were families  Animated and young adult films offer a simple, pure form of escapism for millennials at a time of political and financial unrest. There is no moral ambiguity or uncertain endings in movies. Street Dance 3D  Budget of £3,500,000 £2,493,948 made on opening weekend in UK PG  World's End  Budget of $20,000,000 $26,004,851 made on opening weekend in USA Worldwide gross of $46,089,287 Rated 15 due to sex references, strong language, fantasy violence Blamer and Katz - Uses and Gratifications  An audience wants to: Be informed or educated Identity with characters of the situation in the media environment  Simple entertainment  Enhance social interacti...

Key terms:  Verisimilitude - How real and believable the world of the story appears to the audience Diegesis/ diegetic world - The world in which the film takes place Juxtaposition - Placing opposite objects next to each other to create meaning Narrative theory - Theories that categories narratives and find features common to them Theories  Levi-Strauss and Binary Opposition Theorised that since all cultures are products of the human brain, there are features which are common and shared to all   Majority of narratives in media (films, books, movies) contain juxtaposing main characters to thicken the  plot   Narrative tension in media is based on opposition or conflict, can be physical fights or ideological differences Examples of binary opposites; good vs evil, peace vs war, young vs old, civilised vs savage, protagonist vs antagonist, humanity vs technology, ignorance vs wisdom, man vs nature etc  Vladimir Propp  Russian sovi...

Traditional : Radio, TV, Magazines, newspapers  Digital : social media, video ads, email, texts, product placement  Above the line advertising : Where mass media is used to promote brands to target consumers. These include conventional media such as television and radio advertising, print and the internet. Below the line advertising : promotion via leaflets, pamphlets, stickers, roadside banners and billboards Black box : device that supplies us with all of our informational and media requirements (e.g. a smartphone) Downloading : copying data from out computer system to another to watch at a later time   Streaming : media is sent in continuous stream and can be viewed instantly without being downloaded  Frozen  Released November 2013 Estimated budget of $150,000,000 Grossed $1,276,480,000 worldwide  Digital advertising via Disney youtube channel with 3.5 mil subscribers Marketing and distribution through digital advertising on the...

Film production and co-production  Disney - Frozen  Conglomerate company (one overall parent company which owns a number of smaller, subsidiary companies) Frozen was produced by Walt Disney Animation studios and then released by Walt Disney Pictures Disney have complete control over the film from inception to release  Access to multiple platforms for cross-promotion and synergy  Disney owns the Disney Channel (TV) but also owns Disney Life (video-on -demand) allowing it to compete with the likes of Netflix Joint ventures: independent companies may undertake a joint venture which is when one media company works for another on a project which is mutually beneficial for both parties Advantages - Larger budget free from control of a conglomerate gives independent film makers opportunities to be recognised. Disadvantages -  don't have full control over production Lower budget  Street Dance 3D Joint venture b...

LO: To consider the legal, regulatory and ethical issues surrounding media products Hypodermic needle theory  Theorises that audiences are essentially passive and they will readily absorb messaged relayed to them by the media This means that, after watching a violent horror film or playing a violent video game, audience members will be negatively influenced Presupposes that audiences are passive (unable to reject media messages) rather than active (they make sense of media messages though personal and social contexts) Desensitisation by exposure  Moral Panic and Folk Devils Developed in 1972 by Stanley Cohen  Encompassed ideas of folk devils (bad influences) in society  Moral panic happens when ' a condition, episode, person or group or persons emerges to become defined as a threat to societal values and interests' His research was based on the mods and rockers in the 1960s but have since been applied to media       Stage...

Research data  Research can be divided into two categories: Primary - From a direct source  Focus groups Advantages - Can ask exact questions, more detailed answers, can show prototypes/ sketches Disadvantages - Pressure to conform to others opinions, expensive to host, time consuming to collate data. Interview Survey  Questionnaires (online/ hand written) Advantages - Private/ can be filled out anonymously, data can be easily collated, can be turned into graphs and percentages. Disadvantages - Invalid data/ people may lie or rush, data is not as detailed. Secondary - already existing data Books Internet Advantages - Wide range of opinions and sources, easily accessible  Disadvantages - Not all sources are reliable, information can be misinterpreted TV Advantages - Audience can be passive  Disadvantage - Information can be biased Magazines/n ewspapers Qualitative   - Typically descriptive, in-dept...

LO: to investigate the target audiences for media products Mainstream - the audience which consumes a product that appeals to a wide range of groups and cultures. Generally the conventional ideas/ attitudes as regarded by society. Niche - the audience of a specific/ specialist media product which may only appeal to a small number of people or those who fall within a specific demographic profile (e.g. this could be age, ethnicity). Narrowcasting - aiming programmes at specific and specialist audiences as apposed to broadcasting to 'mass' audiences Chris Anderson: The Long Tail Theory Barb data  Broadcasters' Audience Research Board  Collate viewing figures of all major UK broadcaster. Includes ITV, BBC and Sky Used by television companies to assess how well a series is performing in comparison with pervious series and competing shows  Demographics - target audience is broken down based on variables in age, ethnicity, gender, ecumenic statu...